https://peertube.watch/videos/watch/e721037d-0962-47b5-a279-ffc85db71d9e Community isn't marketing but there are things that developer community organisers can learn from marketing. It's true, community isn't marketing. But we should adopt and adapt good ideas when they have the power to make us more effective. In this talk I'll look at how both non-commercial and commercial developer communities can use some of those ideas from the world of marketing to create, implement, measure and report on a strategic plan that provides a clear path from newcomer to community leader. Not only that, I'll also show how to measure and then report that effectiveness to commercial sponsors and the community itself. There are three great lessons we can borrow from our friends in the marketing world: Have a strategic plan., Measure, measure and measure again., It didn't happen unless you told someone., It's true, community isn't marketing. But we should adopt and adapt good ideas when they have the power to make us more effective. In this talk I'll look at how both non-commercial and commercial developer communities can use some of those ideas from the world of marketing to create, implement, measure and report on a strategic plan that provides a clear path from newcomer to community leader. Not only that, I'll also show how to measure and then report that effectiveness to commercial sponsors and the community itself. If there's a FOSS community that you love and you want to see it become more effective, come and join me in the community dev room. Speaker: Matthew Revell, Track: Community devroom, Room: K.4.601, When: Saturday 3 February 2018, 13:55–14:20 (Brussels time), Schedule: FOSDEM 2018 event page, Licence: Creative Commons Attribution 2.0 Belgium (CC BY 2.0 BE) (as stated in the FOSDEM video archive). Attribution: “What community can learn from marketing” by Matthew Revell, FOSDEM 2018. Original recording: 2018/K.4.601/community_what_can_community_learn_marketing.webm from the FOSDEM video archive. This channel is an unofficial mirror; FOSDEM is a free and non-commercial event organised by the community for the community. Sun, 11 Oct 2026 02:56:23 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://peertube.watch https://peertube.watch/lazy-static/avatars/3b284627-b75f-409e-ac2e-10f4c2946f43.png https://peertube.watch/videos/watch/e721037d-0962-47b5-a279-ffc85db71d9e All rights reserved, unless otherwise specified in the terms specified at https://peertube.watch/about and potential licenses granted by each content's rightholder.